RICE Resi Ltd is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.riceresi.com, contact us, or use our property letting and management services.
Effective Date: March 2026
Next Review: March 2028
Who We Are
RICE Resi Ltd provides residential lettings and property management services in London.
For the purposes of data protection law, RICE Resi Ltd is the data controller responsible for your personal information.
If you have any questions regarding this policy or how your data is handled, please contact us at:
RICE RESI LTD, 167-169 Great Portland Street, 5th Floor, London W1W 5PF
Email: hello@riceresi.com
Website: www.riceresi.com
Information We Collect
We may collect and process the following types of personal information.
Personal Information
Information you voluntarily provide when contacting us or using our services, including:
Name
Email address
Telephone number
Address
Identification documents (where required for compliance)
Financial or referencing information where relevant to tenancy applications
Website Usage Data
When you visit our website, we may collect technical information such as:
IP address
Browser type and device information
Pages visited
Time and date of your visit
This information helps us improve our website and services.
Cookies
Our website uses cookies and similar technologies to improve functionality, analyse traffic, and enhance your browsing experience. You can adjust your browser settings to disable cookies if you prefer.
How We Use Your Information
We use personal information for the following purposes:
To respond to enquiries and communicate with you
To provide lettings and property management services
To process tenancy applications and referencing
To manage landlord and tenant relationships
To improve our website and services
To comply with legal and regulatory obligations
Lawful Basis for Processing
Under UK data protection law, we process personal data based on the following lawful grounds:
Contractual Necessity - Where processing is necessary to provide our services or manage a tenancy.
Legal Obligations - Where processing is required to comply with laws and regulations applicable to letting agents and property management.
Legitimate Interests - Where processing is necessary for the operation and improvement of our business, provided your rights do not override those interests.
Consent - Where you have given consent, such as receiving marketing communications.
Sharing Your Information
We do not sell or rent personal information to third parties.
However, we may share your information where necessary with:
Tenant referencing providers
Maintenance contractors or property service providers
Professional advisers (such as accountants or legal advisers)
IT and website service providers
Regulatory authorities where required by law
All third parties are required to respect the security of your personal data.
International Data Transfers
As we work with international landlords and clients, personal information may occasionally be transferred or accessed outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal data in accordance with UK data protection laws.
Data Retention
We retain personal information only for as long as necessary for the purposes it was collected.
Typical retention periods include:
Tenancy and contractual records: up to 6 years after the tenancy ends
General enquiries: up to 2 years after the last contact
We may retain information longer if required by legal or regulatory obligations.
Data Security
We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
While we take reasonable steps to protect your data, no method of transmission over the internet can be guaranteed to be completely secure.
Your Data Protection Rights
Under UK data protection law, you have the right to:
Request access to the personal data we hold about you
Request correction of inaccurate information
Request deletion of your personal data in certain circumstances
Restrict or object to processing of your data
Withdraw consent where consent has been provided
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.
ICO Website: https://ico.org.uk
Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
This policy will be reviewed at least every two years to ensure continued compliance with applicable data protection laws.
